Beginners SEO Guides for Local Service Business Website Marketing
Getting started with SEO can feel overwhelming, but numerous helpful resources are available to guide you. Here, we’ve compiled a list of valuable online SEO guides specifically tailored to the needs of local businesses:
1. Moz Beginner’s Guide to SEO:
Moz’s Beginner’s Guide to SEO is a comprehensive resource that covers everything from keyword research to link building, making it an excellent starting point for small businesses new to SEO. It delves into fundamental SEO concepts like metadata, site architecture, and content optimization in a clear and beginner-friendly manner. The guide provides step-by-step instructions and recommendations for optimizing on-page elements, generating backlinks, analyzing site performance, and monitoring rankings. Moz’s beginner SEO guide is highly recommended for its breadth, detail, and actionable advice.
https://moz.com/beginners-guide-to-seo
2. Google Search Central:
This official resource from Google offers an extensive collection of documentation, guides, and best practices directly from the source. With contributions from Google’s own search quality evaluators, engineers, and webmaster trends analysts, it covers various technical aspects of SEO optimization, Google’s search engine guidelines, and troubleshooting common SEO issues. While it’s more technical than some other options, Google Search Central provides authoritative insights and valuable guidance directly from the engineers who build and maintain Google Search.
https://developers.google.com/search
3. Yoast SEO Blog:
Yoast, maintains a comprehensive blog with informative articles and downloadable resources specifically geared towards small businesses. Their blog covers a wide breadth of SEO topics in an accessible way, including local SEO, content optimization, technical SEO, and SEO basics. With new posts published weekly, the Yoast SEO blog offers continually updated tips and actionable advice for driving organic traffic and improving search visibility.
4. SEMrush Academy:
SEMrush Academy offers free courses and guides on various digital marketing aspects, including SEO. Their SEO training provides lessons and tutorials on core competencies like keyword research, on-page optimization, link building, and site audits. With different course levels from beginner to advanced, SEMrush Academy is valuable for small businesses looking to enhance their knowledge and learn actionable
https://www.semrush.com/academy/
5. HubSpot Academy SEO Marketing Certification:
HubSpot Academy offers a free SEO marketing certification course designed for beginners to master the fundamentals. This self-paced course provides a structured learning path with video lessons, knowledge checks, downloadable resources, and quizzes to help you gain foundational SEO knowledge. From SEO strategy to keyword research and on-page optimization, this certification helps beginners implement basic but essential SEO strategies for their small business website.
https://academy.hubspot.com/courses/seo-training
6. Ahrefs Blog:
Ahrefs, a popular SEO tool provider, offers an in-depth blog with insightful articles, technical guides, and resources on various SEO topics. While some content may be geared towards more advanced practitioners, you can find numerous beginner-friendly articles explaining core concepts like keyword research, on-page optimization, link building, and site audits. The Ahrefs blog offers clear, actionable advice for DIY SEO, making it a helpful resource for small businesses.
7. Search Engine Journal:
Search Engine Journal is a leading online publication covering the latest in SEO, PPC )Pay Per Click) and digital marketing. Their website features hundreds of educational articles, how-to guides, and informative case studies highly relevant to small business owners. You can find content tailored to local SEO best practices, optimized content strategies and social media tactics to drive website traffic. With new content published daily, Search Engine Journal is a go-to resource for staying updated on SEO trends.
https://www.searchenginejournal.com/
8. Search Engine Land’s SEO Guide:
This comprehensive guide from Search Engine Land offers an in-depth look into the world of SEO, providing technical articles, best practices, tips and industry news. It caters to businesses at various stages of SEO expertise, with sections tailored to beginners all the way up to advanced practitioners. The guide covers everything from SEO basics, to analysis of latest algorithm updates, to voice search optimization. It provides valuable insights and strategies to help businesses stay ahead of the curve.
9. Backlinko’s SEO Guide:
Designed for beginners, this guide breaks down critical search engine optimization concepts into easy-to-understand sections with actionable techniques for website optimization. Designed explicitly for beginners, this guide covers on-page and off-page fundamentals required to improve search rankings and drive organic traffic. Presented in an engaging, conversational format with real examples, Backlinko’s guide equips businesses with SEO knowledge to take the initial steps in optimizing their website for Google and other search engines.
https://backlinko.com/seo-basics-for-beginners
These resources offer in-depth articles and actionable strategies to help you stay up-to-date with the latest SEO trends and improve your search engine rankings.
Remember, consistency and ongoing effort are key to achieving success with SEO. By utilizing these resources and implementing the strategies you learn, you can improve your local business website’s visibility and attract more customers online
Our next post Free Online SEO Tools
