Free Online SEO Tools to Improve Your Local Service Business Website SEO
The following is a list of free online SEO Tools that will help you work on your website to improve your SEO rankings. Apart form the Google tools the others offer a basic free tier with paid options.
Google Search Console:
What it does: Provides valuable insights into your website’s performance in Google Search, including search traffic, keyword rankings, indexing status, and crawl errors.
Benefits: Helps you identify and fix technical SEO issues, understand how users find your website, and monitor your website’s health and visibility in search results.
(Free) https://search.google.com/search-console/about
Google Keyword Planner:
What it does: Helps you discover relevant keywords related to your business, see estimated search volume and competition for those keywords, and plan your keyword strategy.
Benefits: Provides valuable insights for content creation and helps you target the right keywords to attract potential customers.
(Free with Google Ads account) https://ads.google.com/home/tools/keyword-planner/
Google PageSpeed Insights
What it does: Analyzes your website’s loading speed and provides recommendations for improvement, including specific technical suggestions to optimize your website for faster loading times.
Benefits: Helps you identify website performance issues that can negatively impact user experience and search engine rankings.
These are just a few examples, and many other free and low-cost SEO tools are available. Experiment with different options and find the ones that best suit your needs and budget. Remember, consistency and ongoing effort are key to achieving success with SEO.
(Free) : https://pagespeed.web.dev/
Ahrefs Webmaster Tools
What it does: Offers an overview of your website’s backlink profile, including the number of backlinks, referring domains, and anchor text distribution.
Benefits: Gives you a basic understanding of your website’s link authority and helps you identify potential link-building opportunities.
(Free limited version) https://ahrefs.com/webmaster-tool
SEMrush SEO Tool
What it does: SEMrush is a comprehensive SEO tool that offers features such as keyword research, competitive analysis, site audits, and more. While it offers paid plans, it also provides a limited free version with access to basic features that can still be valuable for small businesses.
Ubersuggest Keyword Tool
What it does: Offers keyword suggestions, search volume data, competition analysis, and content ideas related to your search query.
Benefits: Provides free access to basic keyword research features and helps you brainstorm content ideas to target relevant keywords.
(Free limited version, paid plans available) https://neilpatel.com/ubersuggest/
AnswerThePublic
What it does: Generates a visual representation of popular search queries related to your topic, including questions, prepositions, and comparisons people search for.
Benefits: Helps you discover long-tail keywords and understand what questions and concerns your target audience has, allowing you to create content that addresses their needs directly.
(Free) https://answerthepublic.com/
Yoast SEO
What it does: A WordPress plugin that helps you optimize your website content for search engines by providing on-page SEO suggestions, technical analysis, and content optimization tools.
Benefits: Streamlines on-page optimization tasks for WordPress websites and helps you improve the SEO of your website content.
(Free and Paid Plans) https://yoast.com/academy/yoast-seo-wordpress-training/
Screaming Frog SEO Spider
What it does: Screaming Frog is a desktop-based website crawling tool that helps businesses identify technical SEO issues on their website. While the free version has some limitations, it provides valuable insights into factors like broken links, duplicate content, and page titles, helping small businesses improve their website’s technical SEO.
Free and Paid Plans) https://www.screamingfrog.co.uk/seo-spider/
