Local Service Business Website Marketing That Makes Your Phone Ring

Enhancing the website presence and search engine rankings of local businesses through our specialized website marketing services aimed at improving visibility in search results

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Local Business Website marketing to Local Web Search to your Business
When potential customers search for a local product or service they use an infinite number of terms (keywords) to find you or the service you provide, but your web page would be a mess if you tried to squeeze all of those keywords onto your web pages. Our Digital marketing expertise makes sure our pages, background systems and techniques convince Google and other search engines that you are the correct product or service provider to show in search results EVEN if the exact words the searcher has entered are not on the web page.

Talk to Us About How We Can Make Your Phone Ring

Our Online Internet Marketing Expertise focuses on Local Small Service Business Website Marketing.

We are not local to you but we know how to bring local customers to you.

We rank a second website in the local search results, alongside your existing site (if you have one), customised with your business details and contact information for a monthly fee, paid at the end of each month and with no long term commitment. More details of why we think this the best and safest method to make Local SEO work for your local business in the remainder of this page and in posts throughout our site. This Second Site website strategy gives you the opportunity to have two web pages at the top of search results for any given Local Keyword Search, and we are fairly sure that for many keywords our second site will rank when your site and your competitor sites will not. It will cost you nothing to discuss how this Online Marketing Company can help you improve your local digital marketing results.

Why do we not offer “normal” Local SEO Services like most Local SEO Consultants?

Most Local SEO Experts work on improving the SEO on your site by modifying the content and by doing some things offsite – ie adding links to other websites that help convince search engines that you are the most appropriate local business to provide the service that the searcher is looking for.

Many companies who offer Local SEO Marketing Services do a great job with their website marketing strategies, but it is very time consuming and costly to run a customised website marketing campaign as every website is different. Other than seeing changes to your website and hopefully seeing increased traffic to your site along with increased customer enquiries, you have no idea how much work a local SEO company has done on the initial SEO work or on an ongoing basis.

In some cases Search Engine Marketing can damage your site rankings or even have your site de-indexed by search engines (remove it from search results). See more in our main article below.

To confirm, there are many competent and trustworthy Local SEO Companies. If you need one of these we will be happy to give a recommendation.

What is the worst possible outcome if you use our Second Site Local Website Marketing Service?

We Build Websites that are Tightly Focused on Ranking Your Local Business on Google and other Search Engines

Driving Local Search to your Local Business and Phone

Electrician Website SEO Marketing Services

Domestic Cleaning Services Website SEO Marketing

Painting Contractor Website SEO Marketing

Plumbing Services Website SEO Marketing Services

HVAC Website SEO Marketing Services

Handyman Services Website SEO Marketing Services

Any Local Business Website Marketing SEO Services

How many different business terms (Keywords) do local customers enter into Google or other search engines when searching for the primary services and minor services you offer?

The answer is: There are many more variations than any one website could include on their website. If you try to include too many of these ‘keywords’ on any web page, Google and other search engines will consider your page and site as SPAM. We have the skills and experience to build a website in such a way as to tell the search engines about all the services you offer in such a way to ensure they know that most relevant searches will find suitable answers on the pages we create – without spam.

  • Complete Customer Satisfaction
  • Timely and Professional Service
  • Respect for Customers
  • WEBSITE MARKETING FOR YOUR LOCAL SERVICES BUSINESSES
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Satisfied Local Service Businesses Customers is Our Number One Goal

We Make Your Phone Ring

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Converting Local Web Search Traffic

We know how to rank websites for the search terms your customers are using when searching for your local service.

If you have been searching for any of these things, we are here to make it happen:

  • Website SEO Marketing Company for Small Business
  • Search Engine Marketing for Local Small Business
  • Online Local Web Marketing Services for Small Business
  • Online Internet Marketing for Small Business
  • Local Small Business Digital Marketing SEO Services

Get in touch with us if you want local customers searching for your service speciality to find your business and make your phone ring!

Local Small Business Website Search Marketing
Pricing

Website SEO for Local Service Business: An overview of how Webpage Structure and Off Page SEO Affects Search Engine Ranking

In today’s digital world, potential customers searching for local service providers like Plumbers, Electricians, Cleaning Services and Roofers increasingly turn to online searches. This makes local SEO (Search Engine Optimization) crucial for any local service business looking to reach new customers and grow their business.

This introductory guide will start you on the path to developing the knowledge and strategies needed to navigate the world of local SEO. We will look at various aspects, from identifying relevant keywords to attract customers in your area to creating engaging content and building a strong online presence. Through these insights, you’ll learn how to:

  • Target the right audience: Discover how to pinpoint the exact search terms people use to find businesses like yours, ensuring your website appears at the top of local search results.
  • Optimize your website: Understand the technical aspects of website optimization, from structuring your website for user-friendliness to incorporating local elements that enhance your online visibility.
  • Build trust and credibility: Learn how to establish your local presence, cultivate positive online reviews, and showcase your expertise through engaging content creation.
  • Measure and analyze your progress: Explore various tools and strategies to track your website’s performance and continuously refine your SEO approach for optimal results.

By following these steps, you can transform your local service business website into a powerful marketing tool, attracting more qualified leads, converting them into loyal customers, and ultimately achieving long-term success in your local market.

This guide is divided into specific sections, each focusing on a different aspect of local SEO. Read our further posts as we go deeper into each topic, providing actionable tips and best practices to help your local service business thrive in the digital age. If you are new to Local Service Business SEO then some of the terms below will be completely unknown to you and fairly meaningless, however as you read our additional posts you will gain useful knowledge.

1. Identify Relevant Search Terms (Keywords) that relate to your Local Service Business

  • When researching keywords for a Roofing Contractor website, it’s important to identify service-specific terms like “Shingle Roof Repair” and “Metal Roof Replacement” that users search for.
  • When looking for a local plumber also focus on keywords containing your city name, like “(My City) Plumbing Contractor” to attract local customers.
  • Informational keywords like “Electrical Safety Tips” help drive organic traffic from people researching electrical work, but it is harder to rank for these terms as people do not include (My City) in their search.
  • Consider long-tail keywords too, like “(My City) Commercial Cleaning for Medical Facilities”, to target specific high-intent searches.
  • You can find relevant keywords by using free keyword research tools like https://keywordtool.io/ and https://www.wordstream.com/keywords

2. On-Page Optimization for Local Service Businesses:

  • Meta Tags Optimization: Title tags, meta descriptions, keyword placement best practices.
  • Content Optimization:
  • Keyword density, natural language integration, internal linking.
  • High-quality, informative content specific to your local service business and local area.
  • Website Structure and Navigation: User-friendly, mobile-first design, clear call to action.
  • Image Optimization: Descriptive filenames, alt text, relevant image sizes.

3. Local SEO for Local Small Service Businesses:

  • Claiming and Optimizing Google My Business Listing: Complete profile, high-quality photos, responding to reviews, managing Q&A.
  • Local Directory Listings: Bing Places for Business, Yelp, Angie’s List, industry-specific directories.
  • Citation Building: Consistent NAP (Name, Address, Phone) across directories.
  • Local Content Creation: Engaging blog posts, case studies, local events, partnerships.
  • Online Reviews Management: Encouraging customer reviews, responding to positive and negative reviews.

4. Content Marketing to Boost Local Search Results:

  • Blog Post Ideas: Troubleshooting guides, safety tips, new technology explanations, local events, customer stories.
  • Video Content: Educational tutorials, service demonstrations, behind-the-scenes glimpses.
  • Content Calendar and Promotion: Planning, scheduling, social media sharing, influencer outreach.

5. Technical SEO for Small Business Websites:

  • Website Speed Optimization: Loading time, mobile responsiveness, image optimization.
  • Structured Data Markup: Schema Markup for your local service business.
  • Mobile-First Indexing: Ensuring website is mobile-friendly.
  • Technical Audit Tools: Identifying and fixing technical SEO issues.

6. Building Backlinks from Reputable Websites: Industry Blogs, Local News Outlets, Customer Websites:

  • Guest Posting: Contributing content to relevant websites with backlinks.
  • Local Business Partnerships: Link exchange with complementary businesses.
  • Avoiding Black Hat SEO Techniques: Focus on quality backlinks and ethical practices.

7. Website Analytics and Tracking:

  • Key Metrics to Track: Website traffic, keyword rankings, conversion rates, local search visibility.
  • Analytics Tools: Google Analytics, Search Console, Local SEO tools.
  • Analyzing Data and Making Adjustments: Identifying areas for improvement based on data.

8. Additional Advanced Local Service Businesses Website Marketing Strategies :

  • Local Service Ads (LSAs) on Google.
  • Social Media Marketing for Electricians.
  • Reputation Management Strategies.

9. What Next to Boost your Local Website Marketing:

  • SEO is an ongoing process, not a one-time fix.
  • Focus on delivering value to your customers and building trust.

If your willing to put in the time to learn internet marketing and the website building skills required you can build or improve your own local business website. This page, posts on this site, plus the links we provide to other Website Marketing Training, will help you start that learning path.

Clearly we are keen that you should consider looking at the options we provide to take care of everything that is needed to ensure local customers searching for your service business find you, all for in a low cost monthly cost with no risk to you, however we trust you find value form our website even if you do not use our services.

To continue learning start from our first blog post like about SEO Key Terms.